Vegan Cat Food Market

Vegan Cat Food Market Size Analysis

According to a recent survey conducted by ChemView Consulting, the Global Vegan Cat Food Market grew at a CAGR of 5.9% between 2017-2021 and is estimated to be US$ 3,778.4Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 6.6% and is expected to reach a valuation of US$ 7,159.5Mn by 2032 end.

Vegan cat food contains no animal-derived ingredients and is manufactured exclusively from natural plant-based ingredients. The market for vegan cat food will expand in the upcoming years as a result of reasons like the spread of the vegan movement, the humanization of animals, and the rise in pet ownership.

Market Dynamic

TO IMPROVE THEIR CATS’ HEALTH AND QUALITY OF LIFE, CAT OWNERS ARE WILLING TO SPEND MORE MONEY ON HIGH-QUALITY, PREMIUM VEGAN FOOD AND PRODUCTS, WHICH IS PROPELLING THE MARKET’S EXPANSION

Such people will do anything for their cats, and this attitude has only worsened in recent years. In the United States, most pet owners view their animals as part of the family. This pattern coincides with the rising popularity of specific vegan cat food categories, including vegan gourmet pet meals, vegan nutritional snacks, and other more expensive options.

The industry is expanding because more cat owners are ready to spend more money on high-quality, premium vegan food and items to enhance their cats’ health and quality of life. Packaging claims and labels can contribute to brand equity and consumer confidence by educating consumers about the origins of the ingredients, distinctive processing methods, functionality, and certifications.

Additionally, customers want assurance that their cat’s food will remain fresh, which is essential to their health. To protect the safety of their cats’ food, cat owners frequently replace the packaging with different storage containers, but modern packaging options offer direct decanting and completely secure closing mechanisms. Consumers gain from reusable packaging because it increases the value and reduces waste.

DEMAND FOR PREMIUM PRODUCTS IN THE VEGAN CAT FOOD MARKET INCREASING

Trading up has contributed to a nearly 24% increase in average unit costs of cat food between 2013 and 2019. This is a result of pet owners becoming increasingly ready to spend more on premium, high-quality food to enhance the health and welfare of their animals. Additionally, natural, meat-free, and ancestral diet concepts became more well-liked as transparency became more significant.

Despite this change, the ingredients still play a key role in developing excellent vegan cat food. Product development has been the main area of concentration for many years. These adjustments in nutrition are what led to this metamorphosis. Processed food sales are declining as consumers turn to chilled or refrigerated foodstuffs that project a “fresh” or “less processed” look.

Market Segments Covered in Report

By Product Type:

• Kibble/Dry
• Extruded
• Baked
• Coated
• Dehydrated Food
• Treats and Chews
• Pastes
• Creams/Cream Snacks
• Crunchy Snacks
• Chew Sticks
• Tablets
• Biscuits
• Freeze-Dried Raw
• Wet Food
• Frozen
• Powder
• Freeze-Dried Food

By Age Group:

• Kitten
• Adults

By Distribution Channel:

• Store-based Retailing
• Hypermarkets/Supermarkets
• Convenience Stores
• Mom and Pop Stores
• Pet Stores
• Discounters
• Independent Grocery Retailers
• Drugstores
• Other Retail Formats
• Online Retailers

By Packaging:

• Pouches
• Bags
• Folding cartons
• Tubs & Cups
• Can
• Bottles & jars

By Region and Country:

• North America (U.S., Canada)
• Latin America (Brazil, Mexico, Rest of Latin America)
• Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
• Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
• Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Segment-Wise Analysis

Which is the top-selling vegan cat food type?

Dry vegan cat food in the form of kibbles has the largest market share of 25.3% and is expected to grow at a 7.8% CAGR. Making the dough from dry and wet materials yields dry vegan cat chow. The dough is cooked under pressure and then forced through a die machine, which slices the kibbles as they expand due to the pressure change in the extrusion process.

Depending on the product, kibbles come in various sizes and forms. The kibbles are then dried, chilled, and coated with a barrier. There are more methods besides extrusion for making products.

What type of packaging is most preferred?

The largest percentage, 35.8%, belongs to bags. The newest development in vegan cat food packaging is the usage of stand-up pouches. It’s a more affordable substitute for the heavy jars and containers traditionally utilized for packing. Due to its modest weight, shipping and transportation expenses are significantly decreased.

Which sales channel is preferred for sales of vegan cat food?

The most common sales channel is store-based retailing, which accounts for more than 86.4% of the market and is expected to grow at a CAGR of 6.2% over the projected period.

Region-Wise Analysis

The regions analyzed for the market include North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

• With a market share of 32.9%, the North American vegan cat food market is anticipated to be worth US$ 2,616.28 million. 5.1% CAGR is expected. As concern over the environmental effects of livestock agriculture and the availability of meat increases, many Americans are switching to plant-based food alternatives for themselves and their pets.
• Over 39.0% of the East Asian market is anticipated to be accounted for by Chinese vegan cat food. The global vegan cat food market has the potential to grow by focusing on emerging economies, which are increasingly emerging as opportunity hotbeds for several international sectors.

Competition Analysis

Leading producers of vegan cat food are concentrating on enhancing their online visibility and investing in research and development (R&D) to connect with consumers. Multinational vegan cat food firms focus on growing their manufacturing facilities and purchasing regional players to diversify their product options.

The market for vegan cat food is expected to grow in the above-mentioned projected timeframe due to growing technical developments that will increase product development and rising vegan cat food spending in emerging economies.

A list of some of the key suppliers present in the market are:

• Benevo
• Wysong
• Evanger’s Dog & Cat Food
• Nature’s Recipe
• My Aistra
• Evolution Diet
• Cannapple
• Eco Dog And Cats
• Nature’s diet
• goodpet

Report Coverage and Highlights

• Our comprehensive, data-backed, and facts-oriented report provides niche and cross-sectional analysis at global and country levels.
• Assessment of the historical (actual data) and current market size (2017-2021), market projections (2022-2032), and CAGR.
• The market assessment across North America, Europe, East Asia, South Asia & Pacific, Latin America, Middle East, and Africa.
• Competitive tactical intelligence, key strategies adopted by top players, production capacity and company shares analysis, product brand surveys, and export-import analysis
• Pricing analysis to set and benchmark your current or future offerings across each product type helps you understand whether your pricing strategy is aligned with market expectations and can be compared to market disruptions.
• Predictions on critical supply and demand trends and technological expertise needed to address operations scalability.
• Consumer behavior shifts and their implications for players, list of end-users, and their consumption analysis.
• Key drivers, restraints, opportunities, and emerging trends impacting the market growth.
• Value chain analysis (list of manufacturers, distributors, end-users, and average profitability margins).
• Strategic market analysis, recommendations, and future headways on crucial winning strategies.