Counter Bags Market

Global Counter Bags Market Analysis and Opportunity Assessment by Application, Packaging Material, Manufacturing, Region, and Country – Forecast 2022 – 2032

The market is expected to generate an incremental $ opportunity of US$ 1,028.90 Mn between 2022 and 2032

Category: Packaging Published Date : October 2022 ID: CVC-00294 Format: PDF Pages: 300

Counter Bags Market Size Analysis

According to a recent survey conducted by ChemView Consulting, the Global Counter Bags Market grew at a CAGR of 4.3% between 2017-2021 and is estimated to be US$ 1,765 Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 4.7% and is expected to reach a valuation of US$ 2,793.9 Mn by 2032 end.

Supermarkets and other retail establishments are expanding all over the world. Retail and supermarket chains are being pushed by the intense rivalry in this sector to invest in packaging, brand awareness, etc. Retail establishments and supermarkets utilize counter bags to package things customers have purchased at their counters.

Market Dynamic


The global market for counter bags is anticipated to benefit significantly from the rising use of counter bags in the food, beverage, and pharmaceutical industries. Retail stores and supermarkets are primarily concerned with brand or business promotion to increase sales in the current competitive market.

Stores prioritize preserving the freshness and shelf life of meat, bakery goods, flowers, and other biodegradable products. A major participant in the counter bag packaging market may be able to use this element to differentiate his creations and get a competitive edge.


The government’s strict rules and regulations regarding plastic usage are anticipated to restrain market growth for counter bags in the upcoming year. Counter bag manufacturing firms are concentrating on creating inventive and original items due to increasingly stringent norms and regulations. This can limit the market expansion for counter bags.

Counter bag makers are forced to make significant investments in innovation, R&D, and research due to increased competition and substitute products in the packaging market for counter bags. This increased capital expenditure may affect the company’s cash flows and EBITDA.

The pricing of raw materials fluctuates considerably due to volatility in commodity market prices. Due to having big inventories, as a result, producers must pay greater inventory costs. The manufacturer can also sign long-term agreements with raw materials suppliers, although doing so may cost him opportunities. All of the concerns above may hamper the market for counter bags.


Due to the increasing number of supermarkets and retail outlets in these countries, North America accounted for the majority of the market for counter bags. 16.1% of the total market share of the global counter bag market is accounted for by North America.

Increased consumer awareness and spending, stricter regulations governing plastic consumption, and the market for counter bags in North America contribute to the market’s expansion. Great American packaging, for instance, is committed to constant innovation that benefits the environment and its customers.

A new line of packaging that is more environmentally friendly is made up of recyclable pouches, biodegradable bags, and film. Help customers profit from rising consumer interest in sustainable solutions by providing superior customer service and premium products.

Counter Bags Market

Market Segments Covered in Report

By Application:

  • Counter Bags for Food & Beverages
  • Counter Bags for Pharmaceuticals
  • Counter Bags for Homecare
  • Counter Bags for Personal Care
  • Counter Bags for Cosmetics
  • Counter Bags for Other Applications

By Packaging Material:

  • Paper Counter Bags
  • Plastic Counter Bags
  • Other Material Counter Bags

By Manufacturing:

  • Make-to-Order Counter Bag Manufacturing
  • Make to Stock Counter Bag Manufacturing

By Region and Country:

  • North America (U.S., Canada)
  • Latin America (Brazil, Mexico, Rest of Latin America)
  • Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
  • Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
  • Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Segment-Wise Analysis

What purposes do plastic counter bags serve?

A thin, flexible plastic film, nonwoven fabric, or plastic textile is used to make a plastic bag, poly bag, or pouch. Plastic bags store and transport items, including rubbish, chemicals, food, fruit, powders, ice, periodicals, and other things. It is a widely used type of packaging.

Which application is expected to expand the fastest during the forecast period?

Counter bags for pharmaceuticals is anticipated to expand the fastest during the forecast period. Prescriptions are often packed in paper counter bags in pharmacies.

Region-Wise Analysis

The regions analyzed for the market include North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

  • With a market share of 53.4%, the Asia Pacific region is predicted to have rapid expansion in the counter bag industry. Due to numerous industrial businesses and growing retail sectors brought on by the region’s rapid urbanization and modernization, the market for counter bags is anticipated to increase in Asia.
  • Europe accounts for 14.0% of the market for counter bags. Europe, including Spain, Germany, and France, has the second-largest market share.

Competition Analysis

The market is extremely competitive as a result of the large number of competitors. The company focus on acquisitions, partnerships , collaborations for the growth in the competitive landscape.

These actions have enabled market participants to increase their clientele and revenue. With the increasing demand for counter bags in the worldwide industry, market players in the counter bags market can anticipate attractive growth prospects in the future.

Some of the key developments that have taken place in the Counter Bags Market include:

  • In June 2022, the SPOUTED pouch was added by Sirane Ltd to its RePEat line of recyclable mono-material plastics. All the stand-up pouches and films in the RePEat collection are made of 100% PE, making them recyclable in the LDPE recycling stream.

A list of some of the key suppliers present in the market are:

  • BAF Printers
  • Sirane Ltd.
  • Welton Bibby & Baron
  • Delpac Limited
  • Tingue
  • Brown & Co.
  • Rx Systems, Inc.
  • International Paper Company
  • Crown Holdings Incorporated
  • Ball Corporation

Report Coverage and Highlights

  • Our comprehensive, data-backed, and facts-oriented report provides niche and cross-sectional analysis at global and country levels.
  • Assessment of the historical (actual data) and current market size (2017-2021), market projections (2022-2032), and CAGR.
  • The market assessment across North America, Europe, East Asia, South Asia & Pacific, Latin America, Middle East, and Africa.
  • Competitive tactical intelligence, key strategies adopted by top players, production capacity and company shares analysis, product brand surveys, and export-import analysis
  • Pricing analysis to set and benchmark your current or future offerings across each product type helps you understand whether your pricing strategy is aligned with market expectations and can be compared to market disruptions.
  • Predictions on critical supply and demand trends and technological expertise needed to address operations scalability.
  • Consumer behavior shifts and their implications for players, list of end-users, and their consumption analysis.
  • Key drivers, restraints, opportunities, and emerging trends impacting the market growth.
  • Value chain analysis (list of manufacturers, distributors, end-users, and average profitability margins).
  • Strategic market analysis, recommendations, and future headways on crucial winning strategies.
Research ScopeDetails
Forecast period2022-2032
Historical data available for2017-2021
Market analysisUSD Million for Value and Tons for Volume, and CAGR from 2022 to 2032
Key regions coveredNorth America, Latin America, Europe, Asia-Pacific, Middle East, and Africa
Key countries coveredUS, Canada, Brazil, Mexico, Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Saudi Arabia, Turkey, UAE, South Africa, Nigeria, Egypt
Key segments coveredBy Application, Packaging Material, Manufacturing, and Region
Customization scopeAvailable upon Request
Pricing and purchase optionsAvailable upon Request