Blend of Secondary Research, Primary Research, Subject Matter Experts, and Research Partners
Our ability to follow a strict research process along witha blend of Primary Research, Secondary Research, Subject Matter Experts, and Research Partners sets us apart from other businesses, bridging the gap between traditional market research firms and big consulting organizations.
While there are numerous ways to gather Competitive Intelligence (CI) data, we specialize in primary research. Primary research focuses on gathering information directly from stakeholders knowledgeable about the subject matter.
We have a proprietary system and strategy to maintain Key Primary Survey Respondents through CRM. It is a system where critical primary respondents are identified and combined with the CRM (Customer Relationship Management) system to maintain a database.
This allows us to maintain relationships with sources even when we are not working in the source’s technical or business area. It also allows us to improve the accuracy of our market intelligence.
The bottom-up methodology is used for tracking the supply-side and demand-side, whereas the top-down method tracks demand. The market estimation is carried out by analyzing secondary and primary research data. This procedure entails a market breakdown and a bottom-up and top-down approach.
Our in-house team of subject matter experts and our research partners conduct a series of data audits and corrections to improve the quality and make the data in line with the actual market scenario. The inputs from our research partners and brainstorming sections with the subject matter experts leave no space for any error in the market data.
This helps us to provide our clients most accurate and real market data and insights.
Market Projections for each segmentare based on the industry’s historical and anticipated performance, end-use/application sectors, and macro-economic factors.
The information gathered from secondary sources and industry experts aids us in identifying historical market trends. We can identify current base estimates and year-on-year trends by superimposing these trends on the present market scenario. It also assists us in analyzing future market opportunities and market penetration rates of various products across different regions. Furthermore, the insights give us a better understanding of the current consumer base, regulatory framework, and technological trends in the market, which helps us provide market estimates.
While estimating the market size and focusing on market variables, we believe that equal emphasis should be given to the macroeconomic parameters and forecast factors. Key macroeconomic indicators and forecast factors considered in our analysis include:
These indicators impact market profitability, investment trends, and the competitive landscape. Thus, they provide crucial insights into the health of an industry and economy. Applyingour proprietary statistical analysis tools to these parameters helps us conduct market forecasting and behavioral analysis at global, regional, and country levels.
The data triangulation process involves cross-checking the collected and analyzed data from each point, such as the supply and demand sides. The competitive scenario is also investigated to identify key companies that supply the product and determine the degree of fragmentation or consolidation. The data triangulation and market breakdown processes were used wherever applicable to complete the overall market estimation process and obtain accurate statistics for each market segment and sub-segment. Furthermore, a comprehensive statistical time series model was developed while forecasting the market. Macroeconomic and forecast factors/indicators were considered to comprehend the market’s current trends.