Detergent Alcohol Market

Detergent Alcohol Market Analysis and Forecast by Raw Material, Application, Region, and Country, 2023–2033

Surging Demand for Eco-Friendly Cleaning Products Drives Detergent Alcohol Market Growth

Category: Chemicals & Materials Published Date : Oct-23 ID: CVC01101 Format: PDF Pages: 300

Detergent Alcohol Industry Outlook

As per rigorous research by ChemView Consulting, our analysts forecast that the global detergent alcohol market is anticipated to reach a valuation of USD 10,145.9 million and will grow at a 4.8% CAGR from 2023 to 2033.

Key Findings on the Detergent Alcohol Market

1. Which is the largest industry for detergent alcohol?

The biggest market for detergent alcohol is East Asia. As per our analysis, East Asia holds nearly 36% industry share.

2. What is the largest application segment within the detergent alcohol market?

As per ChemView Consulting, the largest segment by application is household detergent. As per our analysis, this segment accounts for nearly 36.4% of total revenues.

3. At what rate is the detergent alcohol sector expected to grow?

The detergent alcohol industry size is expected to grow at a CAGR of 4.8% during the period 2023–2033.

4. What are the major trends influencing the detergent alcohol market?

  • Concentrated Formulas: Concentrated detergent alcohols are becoming increasingly popular as a means of reducing packaging waste and promoting sustainability.
  • Green Certification: The increased use of eco-label certifications such as EcoLogo and USDA Organic encourages the use of alcohol-based detergents that meet stringent environmental and safety criteria.

5. Who are the leading players in the detergent alcohol sector?

The key companies in the detergent alcohol industry are Kao Corporation, ARM and HAMMER™ Laundry, GCPL, Sasol Limited, Kuala Lumpur Ecogreen Oleochemicals, Musim Mas Holdings, Royal Dutch Shell plc, VVF L.L.C., Kepong Berhad (KLK), Procter and Gamble, Emery Oleochemicals, Godrej Industries, Wilmar International Ltd, BASF, SABIC, Sasol Limited, Shell, and Univar Solutions Inc.

Key Drivers for Detergent Alcohol Market Demand

  • As environmental awareness grows, consumers are looking for eco-friendly and biodegradable detergent products. Thus, detergent alcohols made from renewable sources or with lower carbon footprints will see increased demand.
  • In addition, as urbanization increases, it leads to higher disposable incomes and a greater emphasis on personal and household hygiene. As a result, demand for detergent-based products grows.
  • Moreover, detergent alcohols are utilized not only in domestic products but also in commercial and institutional environments such as hotels, restaurants, and hospitals. As these industries grow, so does the demand for detergents.
  • Furthermore, continuous R&D efforts to manufacture more effective and versatile detergent alcohols may lead to market expansion. Innovations might include compatibility with various surfactants, improved cleaning power, and reduced environmental impact.

Key Challenges Inhibiting Demand for Detergent Alcohol

  • Changes in consumer preferences for specific types of detergents, such as liquid vs. powder or smell preferences, can influence detergent alcohol market growth.
  • Moreover, fluctuations in the supply and prices of raw materials, such as feedstocks like palm oil, can have a substantial impact on detergent alcohol production costs, making it difficult to maintain competitive pricing and profit margins.

Key Challenges and Opportunities for Detergent Alcohol Manufacturers

  • Consumer attitudes and behaviors, such as a trend toward minimalist living or reduced usage of cleaning products, can affect demand for detergents, especially detergent alcohols, and limit the market growth.
  • However, ensuring products meet health and safety laws is necessary to gain access to international markets and develop consumer trust. Therefore, manufacturers who invest in compliance might use it as a selling factor, thereby contributing to market growth.

Country/Region-wise Insights

US Detergent Alcohol Market Forecast 

  • The ongoing expansion of the personal care and household cleaning industries as a result of changing lives and preferences in the US is projected to observe significant growth in the estimated period.
  • Additionally, with the development of e-commerce platforms and the simplicity of online shopping, detergent alcohol products are reaching a wider consumer base, thereby boosting market growth.

Europe Detergent Alcohol Industry Outlook 

  • Growing awareness of environmental sustainability and a shift toward environmentally friendly products in Europe are anticipated to drive sales in the market over the assessment period.
  • In addition, the region’s significant industrial and manufacturing sectors are increasing the demand for effective cleaning solutions, supporting the detergent alcohol market growth.

Japan Detergent Alcohol Industry Forecast

  • Growing concern about environmental sustainability in Japan is anticipated to drive the market over the forecasted period.
  • In addition, technological advances and research in detergent alcohol production processes have improved efficiency and cost-effectiveness, making them more desirable to both manufacturers and customers, thereby propelling market growth.

China and India Detergent Alcohol Market Overview

  • Increasing urbanization, rising population, and a growing middle class in China and India are anticipated to fuel the market over the forecast period. China and India’s markets are likely to account for a leading share of the global industry.
  • In addition, with a focus on sustainable practices and the development of innovative, environmentally friendly detergents, both countries are positioned to play a crucial role in shaping the global trajectory of this business.

Detergent Alcohol Market Outlook and Forecast by Segmentation

By Raw Material 

Based on raw material, the natural detergent alcohol segment is expected to remain at the forefront of the detergent alcohol market share over the assessment period. The growth is mainly because natural detergent alcohols are considered to be safer for human health. They are frequently free of harsh chemicals and allergens that can cause skin irritation or other health problems, making them an appealing option for people who have sensitivities or allergies.

In addition, regulatory bodies in many countries have set restrictions on the use of specific chemicals in detergents due to potential environmental and health concerns. As a result, there is a growing demand for natural alternatives that meet regulatory requirements.

By Application

Based on application, the household detergent segment is set to account for 36.4% of the detergent alcohol market share over the assessment period. The growth is because, as the world’s population continues to rise and urbanize, more and more households are emerging. This increases demand for household detergents, particularly in metropolitan areas where people have less time for manual cleaning and prefer the convenience of machine washing.

In addition, there is a global trend towards a greater focus on personal and household hygiene, which supports demand for cleaning and disinfection products, including household detergents.

Which Company Owns the Largest Share in the Detergent Alcohol Business?

The key companies in the detergent alcohol industry landscape are Kao Corporation, ARM and HAMMER™ Laundry, GCPL, Sasol Limited, Kuala Lumpur Ecogreen Oleochemicals, Musim Mas Holdings, Royal Dutch Shell plc, VVF L.L.C., Kepong Berhad (KLK), Procter and Gamble, Emery Oleochemicals, Godrej Industries, Wilmar International Ltd, BASF, SABIC, Sasol Limited, Shell, and Univar Solutions Inc.

Recent Developments:

  • In August 2023, ARM and HAMMER™ Laundry declared the launch of Power Sheets Laundry Detergent, the initial major detergent brand to launch in the sheet’s detergent category on Amazon in the United States.
  • In May 2022, Kao Corporation, a Japanese multinational chemical and cosmetics corporation, announced the construction of a new tertiary amine factory in Texas. This new plant is expected to begin operations in 2025, with an annual output capacity of 20,000 tons. Tertiary amines will be employed in fatty alcohols to make dishwashing detergents, hair conditioners, and detergents, among other things.
  • In August 2021, GCPL, a packaged consumer goods company established in Mumbai, introduced detergent and home care products exclusively online.

As per our analysis, the companies that hold the largest share of the detergent alcohol market are

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Sasol Limited

Founded in 1950 and based in Sandton, South Africa, it is an integrated energy and chemical firm.


Founded in 1976 and headquartered in Riyadh, Saudi Arabia, it’s a chemical production firm.


Established in 1865 with headquarters in Ludwigshafen, Germany, it is a multinational corporation and the world’s largest chemical producer.

Godrej Industries

Founded in 1963 and located in Maharashtra, it is a subsidiary of the Godrej Group.

Emery Oleochemicals

Founded in 1840 and with headquarters in Cincinnati, Ohio, USA, it is a global leader in the production of high-performance, natural-based specialty chemicals.

What Makes this Report More Insightful than Others?

With ChemView Consulting, we’re redefining market research for the next generation. Go beyond traditional analysis and immerse yourself in a holistic exploration of business opportunities. We offer:

Actionable Business Opportunity Assessments: Navigate the business landscape with precise, actionable insights tailored for future growth.

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Pioneering Technological Insights: Explore the forefront of innovation, capturing trends before they shape the market.

The future is data-rich and insights-driven, and with ChemView Consulting, you are poised at the forefront. Every report is crafted to inspire, and every insight is designed to catalyze growth. Partner with us, and let’s co-create the future of your business.


The detergent alcohol market is projected to reach a significant value of US $10,145.9 million by 2033, driven by a robust 4.8% CAGR during the period 2023–2033. Key industry players actively contributing to its growth are Kao Corporation, ARM and HAMMER™ Laundry, GCPL, Sasol Limited, Kuala Lumpur Ecogreen Oleochemicals, Musim Mas Holdings, Royal Dutch Shell plc, VVF L.L.C., Kepong Berhad (KLK), Procter and Gamble, Emery Olechemicals, Godrej Industries, Wilmar International Ltd, BASF, SABIC, Sasol Limited, Shell, and Univar Solutions Inc. The largest market segment by application is household detergent, while East Asia emerges as the dominant region in this market.

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1.1. Global Market Outlook

1.2. Technology Roadmap

1.3. Supply and Demand Side Trends

1.4. Strategic Success Factors

1.5. Analysis and Recommendations

2.1. Market Taxonomy

2.2. Market Definitions

2.3. Inclusions and Limitations

3.1. Supply Side Overview

3.2. Demand Side Overview

4.1. Macroeconomic Factors

4.2. Forecast Factors

4.3. PEST Analysis

4.4. Porter’s Five Forces

4.5. Value Chain Analysis

4.6. Market Dynamics

4.6.1. Drivers

4.6.2. Restraints

4.6.3. Opportunities

4.7. Patent Analysis

4.8. Trade Analysis

4.9. Investment Feasibility Matrix

4.10. Challenges for New Entrants

4.11. Regulations Overview

4.12. Covid-19 Impact Assessment

4.12.1. Economy/Cluster Projections

4.12.2. Covid-19 Economic Assessment

4.12.3. Potential Impact on Target Market

4.12.4. Recovery Scenario

5.1. Historical Value ($ Mn) and Future Market Value ($ Mn) Projection Analysis

5.2. Demand Y-o-Y Growth Rate Analysis

5.3. Total $ Opportunity Analysis

5.4. Historical Volume (Tons) and Future Market Volume (Tons) Projection Analysis

6.1. Regional Pricing Analysis By Source

6.2. Regional Price Forecast

6.3. Profit Margin Analysis

6.4. Future Price Impact Factors

7.1. Introduction

7.2. Market Trends

7.3. Historical Market Analysis and Market Forecast Analysis

7.3.1. Natural Detergent Alcohol

7.3.2. Synthetic Detergent Alcohol

7.4. Market Attractiveness Analysis

8.1. Introduction

8.2. Market Trends

8.3. Historical Market Analysis and Market Forecast Analysis

8.3.1. Household

8.3.2. Industrial

8.3.3. Lubricant Additives

8.3.4. Welding and Fabrication

8.3.5. Personal Care Products

8.3.6. Plasticizer and Processing Aids

8.3.7. Pharmaceuticals

8.3.8. Others

8.4. Market Attractiveness Analysis

9.1. Introduction

9.2. Market Trends

9.3. Historical Market Analysis and Market Forecast Analysis

9.3.1. North America

9.3.2. Latin America

9.3.3. Western Europe

9.3.4. Eastern Europe

9.3.5. East Asia

9.3.6. South Asia Pacific

9.3.7. Middle East and Africa

9.4. Market Attractiveness Analysis by Region

10.1. Introduction

10.2. Key Market Trends

10.3. Pricing Analysis

10.4. Historical Market Analysis and Market Forecast Analysis

10.4.1. By Country The U.S. Canada

10.4.2. By Raw Material

10.4.3. By Application

10.5. Market Attractiveness Analysis

10.5.1. By Country

10.5.2. By Raw Material

10.5.3. By Application

10.6. Market Participants Presence Mapping

11.1. Introduction

11.2. Key Market Trends

11.3. Pricing Analysis

11.4. Historical Market Analysis and Market Forecast Analysis

11.4.1. By Country Brazil Mexico Rest of L.A.

11.4.2. By Raw Material

11.4.3. By Application

11.5. Market Attractiveness Analysis

11.5.1. By Country

11.5.2. By Raw Material

11.5.3. By Application

11.6. Market Participants Presence Mapping

12.1. Introduction

12.2. Key Market Trends

12.3. Pricing Analysis

12.4. Historical Market Analysis and Market Forecast Analysis

12.4.1. By Country Germany Italy France The U.K. Spain BENELUX Nordics Rest of Western Europe

12.4.2. By Raw Material

12.4.3. By Application

12.5. Market Attractiveness Analysis

12.5.1. By Country

12.5.2. By Raw Material

12.5.3. By Application

12.6. Market Participants Presence Mapping

13.1. Introduction

13.2. Key Market Trends

13.3. Pricing Analysis

13.4. Historical Market Analysis and Market Forecast Analysis

13.4.1. By Country Poland Russia Baltics Balkans Rest of Eastern Europe

13.4.2. By Raw Material

13.4.3. By Application

13.5. Market Attractiveness Analysis

13.5.1. By Country

13.5.2. By Raw Material

13.5.3. By Application

13.6. Market Participants Presence Mapping

14.1. Introduction

14.2. Key Market Trends

14.3. Pricing Analysis

14.4. Historical Market Analysis and Market Forecast Analysis

14.4.1. By Country China Japan South Korea

14.4.2. By Raw Material

14.4.3. By Application

14.5. Market Attractiveness Analysis

14.5.1. By Country

14.5.2. By Raw Material

14.5.3. By Application

14.6. Market Participants Presence Mapping

15.1. Introduction

15.2. Key Market Trends

15.3. Pricing Analysis

15.4. Historical Market Analysis and Market Forecast Analysis

15.4.1. By Country India ASEAN ANZ Rest of SAP

15.4.2. By Raw Material

15.4.3. By Application

15.5. Market Attractiveness Analysis

15.5.1. By Country

15.5.2. By Raw Material

15.5.3. By Application

15.6. Market Participants Presence Mapping

16.1. Introduction

16.2. Key Market Trends

16.3. Pricing Analysis

16.4. Historical Market Analysis and Market Forecast Analysis

16.4.1. By Country GCC Countries Turkey South Africa Rest of MEA

16.4.2. By Raw Material

16.4.3. By Application

16.5. Market Attractiveness Analysis

16.5.1. By Country

16.5.2. By Raw Material

16.5.3. By Application

16.6. Market Participants Presence Mapping

17.1. Market Concentration Analysis

17.2. Tier Structure Breakdown

17.3. Market Share Analysis

17.4. Production Capacity Analysis

17.5. Key Strategies Adopted by Top Players

17.6. Start-up Ecosystem

17.6.1. New Player Entry

17.6.2. Strategies Adopted by New Players

17.7. Company Footprint Analysis

17.7.1. Vehicle Type Footprint

17.7.2. Regional Footprint

17.8. Competitive Dashboard

18.1. Kao Corporation

18.1.1. Company Overview

18.1.2. Product Portfolio

18.1.3. Locations

18.1.4. Financial Analysis

18.1.5. Recent Developments

18.1.6. SWOT Analysis

18.1.7. Strategy Overview

18.2. ARM and HAMMER™ Laundry

18.3. GCPL

18.4. Sasol Limited

18.5. Kuala Lumpur Ecogreen Oleochemicals

18.6. Musim Mas Holdings

18.7. Royal Dutch Shell plc

18.8. VVF L.L.C.

18.9. Kepong Berhad (KLK)

18.10. Procter and Gamble

18.11. Emery Oleochemicals

18.12. Godrej Industries

18.13. Wilmar International Ltd

18.14. BASF

18.15. SABIC

18.16. Sasol Limited

18.17. Univar Solutions Inc.