Intelligent Packaging Market

Intelligent Packaging Market Size Analysis

According to a recent survey conducted by ChemView Consulting, the Global Intelligent Packaging Market grew at a CAGR of 9.5% between 2017-2021 and is estimated to be US$ 14,368.9Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 10.2% and is expected to reach a valuation of US$ 37,952.4Mn by 2032 end.

Intelligent packaging refers to products that are interactive, linked, and smart in some way. These solutions are made to carry out intelligent tasks like tracing, tracking, recording, detecting, enhancing product quality, offering information, guaranteeing safety, and extending product shelf life.

Many brands in the food, beverage, healthcare, cosmetics, logistics & transport, consumer electronics, consumer goods, personal care, and home care industries have implemented intelligent packaging.

To increase customer involvement, interactive packaging is in greater demand across various end markets. Additionally, the market demand will be fueled by the growing requirement to track client satisfaction and loyalty to secure commercial opportunities.

Market Dynamic

INTELLIGENT PACKAGING SALES TO GROW AS BRANDS FOCUS ON SMART YET ECO-FRIENDLY PACKAGING SOLUTIONS

Several firms are implementing intelligent packaging solutions to meet consumer demand for smart, connected, interactive, user-friendly, and eco-friendly packaging. Examples include some of the following:

To attract Gen Z customers and increase brand loyalty, leading food and beverage manufacturer Nestlé uses SIG’s “One Cap, One Code” QR code closure solution in Vietnam.

For a variety of important pharmaceuticals, a worldwide healthcare corporation by the name of Fresenius Kabi adopted RFID smart labeling in 2020.

The British multinational candy business Cadbury uses clever packaging to encourage connections among its customers. On the packaging for its milk trays, the industry used a MaXQ QR code.

TRACK & TRACE PACKAGING WILL EMERGE AS GAME CHANGER

Producing, supplying, and transporting the product to final customers, producers, logistical partners, and numerous stakeholders guarantee a smooth flow of packaged food and beverages globally.

Due to the availability of identical items on the market, major international brands suffer significant losses. The development of cutting-edge and next-generation packaging solutions is expensive. It is being funded by major participants in the packaging industry to address these shortcomings of traditional packaging.

Both domestic and foreign businesses in the food and beverage industry are increasingly accepting the latest clever packaging technologies. By giving electronically printed NFC (Near Field Communication) labels on its bottles, Coca-Cola, a well-known beverage company, has switched to intelligent packaging.

As more businesses, particularly fresh food ones, enter the market, the demand for various technology-based packaging solutions is growing globally.

Market Segments Covered in Report

By Technology:

• Indicators
• Time-Temperature Indicators
• Gas & Integrity Indicators
• Freshness Indicators
• Sensors
• Interactive Packaging/Data Carriers
• Quick-response (QR Codes)
• Barcodes
• Radio Frequency Identification (RFID)
• Near Field Communications (NFCs)
• Bluetooth Low Energy (BLE)
• Active Packaging
• Oxygen Scavengers
• Ethylene Absorbers
• Moisture Scavengers
• Anti-microbial Packaging

By Packaging:

• Primary Packaging
• Secondary Packaging
• Tertiary Packaging

By Application:

• Bottles and Jars
• Blisters
• Trays & Clamshells
• Cans
• Boxes & Cartons
• Vials, Ampoules, & Prefilled Syringes
• Bags & Pouches
• Films & Wraps
• Mailers
• Labels, Tapes, & Tags
• Others

By End-Use:

• Food & Beverage
• Meat, Poultry, & Seafood
• Fruits & Vegetables
• Dairy Products
• Bakery & Confectionary
• Processed Food
• Ready-to-Eat Food
• Others
• Healthcare
• Medical Devices
• Medical Supplies
• Pharmaceuticals
• Cosmetics
• Logistics & Transport
• Consumer Electronics
• Consumer Goods
• Personal Care & Homecare
• Others

By Region and Country:

• North America (U.S., Canada)
• Latin America (Brazil, Mexico, Rest of Latin America)
• Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
• Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
• Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Segment-Wise Analysis

Who are the leading end users of intelligent packaging?

According to estimates, the market’s largest share belongs to the food and beverage industry in terms of end-use. This sector is anticipated to account for roughly 69.05% of the market. The demand for next-generation packaging will increase due to stringent regulations for storing and transporting various food and medical products.

The food, beverage, and healthcare industries primarily drive the demand for intelligent packaging. These sectors are predicted to have a significant need for packaging solutions that are intelligent, networked, interactive, user-friendly, and environmentally friendly.

Why is demand in the active packaging segment rising?

Among the other technology-based segments, it is projected that the active packaging category will continue to be the most profitable. According to projections, the dynamic packaging category will account for about 44.03% of the market.

The cause is the growing inclination across many end-use sectors for technology-based packaging to assure traceability, safety, and active packaging solutions.

Which level of packaging is preferred?

The primary packaging segment is projected to maintain its dominance based on the level of packaging. Leading businesses are putting their efforts into making primary packaging more interactive because it gives consumers their initial view of the goods, influencing their buying decision. During the projection period, the main packaging segment is anticipated to post a CAGR of 9.6%.

Region-Wise Analysis

The regions analyzed for the market include North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

• Europe is forecast to experience a substantial growth rate due to increased disposable income and changing lifestyles, and it will hold a sizeable 35.6% share of the worldwide market.
• India will have a market share of about 45.0% in South Asia. The market for intelligent packaging in India will see growth prospects due to the rising demand for connected and smart packaging and the adoption of a QR code by the country’s food and beverage industry.

Competition Analysis

Leading companies that produce next-generation packaging are attempting to concentrate on innovation by developing new goods and embracing cutting-edge technologies. They hope to satisfy the demand observed across numerous industries through this. The players are also increasing their production capacity to meet the global market for smart, connected, and intelligent packaging.

The recent developments in the Global Intelligent Packaging Market:

• In September 2021, an updated vaccination temperature indicator was released by Timestrip UK Ltd. The hands will aid in preventing vaccine supplies from being wasted.
• In December 2020, to transport, store, and handle COVID-19 vaccines properly, DeltaTrak Inc. introduced three temperature profiles compatible with bespoke vaccine temperature monitoring solutions.

A list of some of the key suppliers present in the market are:

• Amcor plc.
• Crown Holding Inc.
• 3M Company
• CCL Industries Inc.
• Huhtamaki Global
• DS Smith
• Avery Dennison Corporation
• Honeywell International Inc.
• Tetra Pak International S.A.
• Sealed Air Corporation
• Stora Enso
• WestRock Company
• Ball Corporation
• Mondi Plc.
• International Paper Company
• Georgia-Pacific LLC
• UPM-Kymmene Oyj

Report Coverage and Highlights

• Our comprehensive, data-backed, and facts-oriented report provides niche and cross-sectional analysis at global and country levels.
• Assessment of the historical (actual data) and current market size (2017-2021), market projections (2022-2032), and CAGR.
• The market assessment across North America, Europe, East Asia, South Asia & Pacific, Latin America, Middle East, and Africa.
• Competitive tactical intelligence, key strategies adopted by top players, production capacity and company shares analysis, product brand surveys, and export-import analysis
• Pricing analysis to set and benchmark your current or future offerings across each product type helps you understand whether your pricing strategy is aligned with market expectations and can be compared to market disruptions.
• Predictions on critical supply and demand trends and technological expertise needed to address operations scalability.
• Consumer behavior shifts and their implications for players, list of end-users, and their consumption analysis.
• Key drivers, restraints, opportunities, and emerging trends impacting the market growth.
• Value chain analysis (list of manufacturers, distributors, end-users, and average profitability margins).
• Strategic market analysis, recommendations, and future headways on crucial winning strategies.