Natural Vanillin Market

Natural Vanillin Market Size Analysis

According to a recent survey conducted by ChemView Consulting, the Global Natural Vanillin Market grew at a CAGR of 7.8% between 2017-2021 and is estimated to be US$ 435.6Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 8.3% and is expected to reach a valuation of US$ 966.9Mn by 2032 end.

Vanillin is the most common flavoring chemical in the food and beverage business. Hence demand is rising. Due to the lack of natural vanilla beans, vanilla essence is created in a lab and has a flavour, texture, and smell close to the original product. The vanillin market is growing since it can be produced artificially through chemical synthesis and organically through biosynthesis. Countries including Madagascar, Indonesia, and Mexico have vanilla beans.

There are several restrictions on vanilla production because it involves a lot of effort, artificial pollination, extraction and purification, a favorable climate, and harvesting. As a result, natural vanillin is expensive. According to new market trends for vanillin, there is a big gap between the supply and demand for natural vanillin.

Market Dynamic

INCREASING FOCUS ON FORMULATION OF CUSTOMIZED FLAVORS PROMOTING THE USE OF VANILLIN

The primary objective of the major market participants in the food sector is to create unique flavors to boost their goods’ sales. Manufacturers of natural flavors worldwide have discovered good possibilities for making specialized flavors that will give their customers a more vivid tasting experience.

Given that it provides a pure vanilla flavor and a better mouth feel when employed in food products, vanillin has the potential to be one of the key elements in specialized flavor mixes. In the upcoming years, it is projected that the focus of participants in the food sector on distinctive natural tastes will fuel the expansion of the worldwide bio vanillin market.

FERMENTATION-DERIVED VANILLIN TO REPLACE SYNTHETIC VANILLIN

Manufacturers have embraced various techniques for generating sustainable ingredients due to consumer trends toward healthier lives. Manufacturers are increasingly switching to fermentation-derived vanillin as a substitute for synthetic vanillin.

The feedstock producers use in the vanillin market is rice bran, which is transformed into ferulic acid and then fermented by yeast to create bio vanillin.

According to FDA and European regulations, fermentation-derived vanillin is comparable to natural vanillin and has no harmful effects on health. In the upcoming years, this feature is projected to help the bio vanillin market grow.

Market Segments Covered in Report

By Source:

• Rice Bran
• Wood
• Others

By End-Use:

• Food & Beverages
• Bakery & Confectionery
• Dairy
• Beverages
• Cosmetics & Personal Care
• Pharmaceuticals

By Region and Country:

• North America (U.S., Canada)
• Latin America (Brazil, Mexico, Rest of Latin America)
• Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
• Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
• Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Segment-Wise Analysis

Why is vanillin most preferred in the food & beverage segment?

One of the few substances used in various industries, including food and beverage, is vanillin. As a result, vanillin is in high demand all around the world. To reduce the amount of sugar and other artificial sweeteners in their goods, manufacturers employ vanillin in beverages. Due to the taste and sweetness-adding properties of vanillin, both alcoholic and non-alcoholic drinks infused with vanillin are growing in popularity with consumers. According to Penn State’s studies in Pennsylvania, adding vanilla to milk-based beverages can reduce the sugar consumed by 20–50%.

Region-Wise Analysis

The regions analyzed for the market include North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

• The North American vanillin market, which has a market share of 30.7%, is driven by various variables. The demand for vanillin is booming as more people embrace healthy lifestyles and search for low-calorie, high-antioxidant products. They are also employed in many pharmaceutical products due to their anti-microbial, anti-mutagenic, and anti-nociceptive qualities.
• The increase in consumer buying power will likely make Asia Pacific a potential market for the vanillin sector. Global consumers’ lifestyles have changed due to globalization, and they are now willing to spend more money on upscale foods and beverages, increasing demand for vanillin.

Competition Analysis

The leading firms expanding into previously unexplored categories to broaden their product portfolios are identified in a recent market analysis on vanillin. In a few instances, they have reintroduced products that should sell less due to shifting consumer preferences.

The recent developments in the Global Natural Vanillin Market:

• In December 2019, a major producer of vanillin, Solvay SA, quadrupled the output of Rhovanil, a natural vanillin product, to reach 120 metric tonnes annually.

A list of some of the key suppliers present in the market are:

• Solvay SA
• Advanced Biotech
• Prinova Group LLC
• Lesaffre
• Aurochemicals
• Camlin Fine Sciences Ltd
• Merck Group
• Evolva
• Borregaard
• Tanobio

Report Coverage and Highlights

• Our comprehensive, data-backed, and facts-oriented report provides niche and cross-sectional analysis at global and country levels.
• Assessment of the historical (actual data) and current market size (2017-2021), market projections (2022-2032), and CAGR.
• The market assessment across North America, Europe, East Asia, South Asia & Pacific, Latin America, Middle East, and Africa.
• Competitive tactical intelligence, key strategies adopted by top players, production capacity and company shares analysis, product brand surveys, and export-import analysis
• Pricing analysis to set and benchmark your current or future offerings across each product type helps you understand whether your pricing strategy is aligned with market expectations and can be compared to market disruptions.
• Predictions on critical supply and demand trends and technological expertise needed to address operations scalability.
• Consumer behavior shifts and their implications for players, list of end-users, and their consumption analysis.
• Key drivers, restraints, opportunities, and emerging trends impacting the market growth.
• Value chain analysis (list of manufacturers, distributors, end-users, and average profitability margins).
• Strategic market analysis, recommendations, and future headways on crucial winning strategies.