Organic Oats Market

Organic Oats Market Size Analysis

According to a recent survey conducted by ChemView Consulting, the Global Organic Oats Market grew at a CAGR of 4.3% between 2017-2021 and is estimated to be US$ 4,512.7 Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 4.2% and is expected to reach a valuation of US$ 6,809.5 Mn by 2032 end.

The two main factors propelling the organic oat market are the need for plant-based foods and rising consumer health consciousness. Oatmeal made from organic ingredients is very well-liked as a morning cereal. Organic oatmeal is a high-protein food containing soluble fiber, which has many health advantages and helps regulate cholesterol and blood sugar.

The two markets with the highest demand for organic oats are North America and Europe. Due to well-established facilities, efficient supply chains, and logistical systems, consumption of organic oats is likely to rise more quickly in each of these places.

Market Dynamic

INCREASING HEALTH AWARENESS AMONG CONSUMERS HAS ASSISTED THE GROWTH OF THE ORGANIC OATS MARKET

Growing consumer demand for healthier foods and increased popularity is driving the growth of the organic oat market. Most consumers today demand that the foods and beverages they consume adhere to complex standards for environmental sustainability, ethics, and health. Oatmeal is frequently consumed as a nutritious alternative to bread for breakfast because of its many health benefits and high nutritional value. Numerous health advantages of organic oatmeal include cholesterol reduction, blood sugar regulation, and help with weight loss.

THE HIGH AVAILABILITY OF SUBSTITUTES FOR ORGANIC OATS IS POSING A THREAT TO THE GLOBAL MARKET

Although the demand for organic oats powder as a useful food additive is rising quickly, the market is being threatened by the abundance of organic oat replacements.

Oats are one of the organic grains widely consumed worldwide because of their wholesome and nutritional qualities. However, other organic grain products are also being used more frequently to satisfy consumer demands for nutrition.

INCREASED CONSUMER SPENDING FROM EMERGING ECONOMIES TO PROVIDE MORE OPPORTUNITIES FOR ORGANIC OAT SUPPLIERS

Products made from organic oats, particularly those from North America and Europe, are becoming increasingly popular with customers. The economies of emerging nations like China, India, Brazil, and others are growing quickly.

Increased per capita income among consumers also enables them to spend more on organic plant-based foods like organic oat snacks. Western organic oat products like oat noodles, oatmeals, oat biscuits, and other easily accessible organic oats-based food products are becoming increasingly popular with consumers.

Market Segments Covered in Report

By Product:

• Rolled Oats
• Steel Cut Oats
• Oats Bran
• Oats Flour

By Application:

• Bakery Products
• Breakfast Cereals
• Savory & Snacks
• Others (Cosmetics, Animal Feed, and others)

By Sales Channel:

• Supermarket/ Hypermarket
• Online Retail
• Convenience Stores
• Others (Small Retail Formats)

By Region and Country:

• North America (U.S., Canada)
• Latin America (Brazil, Mexico, Rest of Latin America)
• Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
• Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
• Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Segment-Wise Analysis

Why are breakfast cereals prominent across regions?

Breakfast cereals are the most used and consumed product in the application category. The market value share for the breakfast cereals segment is 44.6%. The popularity of breakfast cereals among consumers, their ease of use, and numerous health advantages are driving up demand for them in the retail sector.

How does supermarket/hypermarkets provide new opportunities for organic oats suppliers?

Due to their accessibility, organic oats are growing in popularity. Furthermore, by the end of the forecast period, the market value of organic oats in the distribution channel category of supermarkets and hypermarkets is anticipated to reach US$ 4.1 billion.

Region-Wise Analysis

The regions analyzed for the market include North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

• With a market share of 38.9%, the Asia Pacific region is also anticipated to grow more quickly due to the region’s growing health and fitness consciousness.
• Due to the high prevalence of obesity in Canada and the United States, two developed countries, North America, are thought to dominate the global market.

Competition Analysis

Major oat producers are concentrating on innovation, research and development, and expansions to acquire high-quality organic oats. The ability of organic oat producers to operate and innovate is being strengthened by intense effort and significant investment.

Some of the key developments that have taken place in the Organic Oats Market include the following:

• In April 2021, the Fazer Group unveiled a strategy to carry out its growth objective. In Finland’s Vantaa, the business is investing in producing oat goods. The company intends to construct a brand-new bakery production line making portion bread using cutting-edge manufacturing technologies.
• In February 2020, Avena Foods started building a new oat processing facility to fulfill the rising demand for secure, plant-based, wholesome, and gluten-free food and beverages. Canada’s Rowatt will be home to the new plant. The company’s capacity to produce oats is moreover anticipated to double due to this investment.

A list of some of the key suppliers present in the market are:

• Richardson International
• Quaker Oats Company
• Avena Foods
• Grain Millers, Inc.
• Bob’s Red Mill Natural Foods
• Fazer Mills
• Helsinki Mills Ltd.
• Ceres Organics
• Kialla Pure Foods
• NOW Foods
• Dutch Organic International Trade
• Nature’s Path Foods
• Dancourt
• Saaten-Union GmbH
• Swedish Oat Fiber AB

Report Coverage and Highlights

• Our comprehensive, data-backed, and facts-oriented report provides niche and cross-sectional analysis at global and country levels.
• Assessment of the historical (actual data) and current market size (2017-2021), market projections (2022-2032), and CAGR.
• The market assessment across North America, Europe, East Asia, South Asia & Pacific, Latin America, Middle East, and Africa.
• Competitive tactical intelligence, key strategies adopted by top players, production capacity and company shares analysis, product brand surveys, and export-import analysis
• Pricing analysis to set and benchmark your current or future offerings across each product type helps you understand whether your pricing strategy is aligned with market expectations and can be compared to market disruptions.
• Predictions on critical supply and demand trends and technological expertise needed to address operations scalability.
• Consumer behavior shifts and their implications for players, list of end-users, and their consumption analysis.
• Key drivers, restraints, opportunities, and emerging trends impacting the market growth.
• Value chain analysis (list of manufacturers, distributors, end-users, and average profitability margins).
• Strategic market analysis, recommendations, and future headways on crucial winning strategies.