Oryzenin Market

Oryzenin Market Size Analysis

According to a recent survey conducted by ChemView Consulting, the Global Oryzenin Market grew at a CAGR of 12.1% between 2017-2021 and is estimated to be US$ 171.5Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 10.5% and is expected to reach a valuation of US$ 465.5Mn by 2032 end.

The Oryzenin Market is expected to increase due to the rising demand for rice protein due to the functional characteristics of protein and the low cost of manufacturing. Oryzenin’s high gelling ability and high protein content enable it to be employed in the food and beverage industries, which in turn helps to fuel the expansion of the Oryzenin market.

The market is comprehensively evaluated in the study on the global oryzenin market. The report thoroughly analyzes the market’s key segments, trends, drivers, restraints, competitive environment, and other important elements.

Market Dynamic

THE GROWING ADAPTATION OF VEGAN PROTEIN HAS BEEN A KEY DRIVER FOR ORYZENIN INGREDIENT USAGE

The last two and a half years have seen a tremendous market uptake of plant-based proteins. The main strategies used by the major market players included product development, strategic alignment, and marketing efforts. The tactics mentioned above have significantly increased the general public’s use of oryzalin. The raw material, rice, has been strictly regulated, and its production hasn’t suffered considerably even during the pandemic, which has easily transferred into healthy adoption in product innovations. This is another crucial feature that has aided the ingredients.

According to the Plant-Based Association, the plant-based alternative market generated $7 billion in revenue. Additionally, the pandemic’s drive provided the outcomes that they required. Currently, Google Trends demonstrates that veganism as a trend is twice as popular as it was just five years ago, and the tell-tale signs only opine positive industry results. Some of the common google mentions were -> “vegan recipes” or “vegan restaurants near me.” The said trends have readily reflected in the overall market growth.

LOW MARKET PENETRATION OWING TO INSIGNIFICANT INGREDIENT KNOWLEDGE AND OVERALL LOW USAGE OF RICE PROTEIN IN TERMS OF DAIRY ALTERNATIVES HAS IMPEDED THE MARKET GROWTH

Customers are still hesitant to substitute plant-based proteins for animal proteins. A year ago, the assertion above was untrue when everyone above meat preferred vegan protein. Vaccinations and the opening of economies, however, have called into question the entire boom in plant protein, as the latter is now seeing a decline in sales in their particular category.

Furthermore, rice protein ranks substantially lower on the podium when compared to other plant-based substitutes. Due to the high protein content of almonds, oat, and other nut substitutes, prominent product innovations were also seen. Additionally, a serving of 8 ounces of Pure Almond Milk has about 5 grams of protein, whereas rice milk has no such protein contribution. Because of such factors, the overall market growth has been impeded.

LACTOSE INTOLERANCE SUPPLEMENTED BY FAIR AND CRUEL TRADE PRACTICES HAS READILY AIDED MARKET GROWTH

The prevalence of lactose intolerance has been rising, and the statistics were only confirmed over the last ten years. It’s interesting to note that 65% of people have some form of lactose intolerance or malabsorption, allowing for the easy use of the rice-based protein Oryzenin. Additionally, the trend among customers has risen to consume exclusively healthy products produced without using animals.

Antibiotics and other substances have reportedly been added to milk made from cows, increasing the overall byproducts. However, plant-based proteins, such as rice protein, in this case, are typically free from such harsh practices, and consumers primarily choose such proteins since they have no negative environmental effects.

Market Segments Covered in Report

By Product Type:

• Isolates
• Concentrates
• Other Type

By Application:

• Sports & Energy Nutrition
• Beverages
• Bakery & Confectionery
• Meat Analogs & Extenders
• Dairy Alternatives

By Function:

• Emulsifying
• Texturizing
• Gelling
• Others

By Form:

• Dry
• Liquid

By Region and Country:

• North America (U.S., Canada)
• Latin America (Brazil, Mexico, Rest of Latin America)
• Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
• Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
• Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Segment-Wise Analysis

Which application is increasing in its demand in the anticipated period?

Due to the rise in the consumption of sports and energy drinks brought on by the trend of healthy living among consumers, sports and energy nutrition was the market leader. Because of its rich amino acid profile and branched-chain amino acids (BCAAs), which are crucial for muscle repair in athletes and bodybuilders, oryzenin is used in sports & energy nutrition.

Like whey protein, oryzenin enhanced lean body mass, skeletal muscle growth, power, and strength, this market has the potential to expand over the coming years as oryzenin’s use as a nutrition enhancer in food products increases.

Why is the dry-form segment increasing its demand in the foreseen period?

Dry form commanded a substantial market share. The said form is so simple to utilize in many applications, particularly in the sports and nutrition sector. Additionally, compared to liquid form, there are fewer general transportation obstacles, which lessens the total burden on the raw material supply.

The liquid form only happens to post extra dry processing, enhancing the investment. Pressures on the supply chain have been increasing, particularly in industrialized nations. As a result, producers of goods search for effective resources that won’t raise prices for their goods.

Region-Wise Analysis

The regions analyzed for the market include North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

• Due to a significant rise in the consumption of plant-based protein products relative to animal-based protein products, Europe maintained a commanding market share of 30.9%.
• Asia-Pacific is anticipated to present marketers with profitable growth chances in the period. Due to these countries’ exceptionally low production costs and relatively constant levels of skill, big production companies have established themselves in places like China and India.

Competition Analysis

Due to numerous local and regional competitors, the global market for oryzenin is extremely fragmented and competitive. Key players use various marketing techniques, including alliances, growth, mergers and acquisitions, and collaborations.

The recent developments in the Global Oryzenin Market:

• In July 2021, after introducing two new products, Nougat and Salty Peanut & Hazelnut, Barebell joined the plant-based protein market. Each bar in the product has 210 calories, 15 grams of protein, and 9 grams of fat. The plant proteins employed include soy, pea, and rice (Oryzenin). Artificial sweeteners, including maltitol, oligofructose, and sucralose, are also used to produce the items.
• In June 2021, according to research from the University of Westminster, plant-based protein beverages might be a better choice than whey protein shakes made with milk. The study was printed in the Nutrition journal. In the study, participants blood metabolic responses were assessed after consuming potato, rice, and a whey protein shake. To understand how these drinks would alter the participants’ hunger and desire for food, appetite was also observed over the following three hours. The protein discovered that rice protein resulted in generally lower insulin levels, making it a preferred ingredient for the sports and nutrition category.

A list of some of the key suppliers present in the market are:

• AIDP Inc.
• Axiom Foods Inc.
• BENEO GmbH (Südzucker AG)
• Bioway (Xi’an) Organic Ingredients Co. Ltd.
• Golden Grain Group Limited
• Kerry Group Plc
• Ribus Inc.
• RiceBran Technologies
• Shaanxi Fuheng (FH) Biotechnology Co. Ltd
• Green Labs

Report Coverage and Highlights

• Our comprehensive, data-backed, and facts-oriented report provides niche and cross-sectional analysis at global and country levels.
• Assessment of the historical (actual data) and current market size (2017-2021), market projections (2022-2032), and CAGR.
• The market assessment across North America, Europe, East Asia, South Asia & Pacific, Latin America, Middle East, and Africa.
• Competitive tactical intelligence, key strategies adopted by top players, production capacity and company shares analysis, product brand surveys, and export-import analysis
• Pricing analysis to set and benchmark your current or future offerings across each product type helps you understand whether your pricing strategy is aligned with market expectations and can be compared to market disruptions.
• Predictions on critical supply and demand trends and technological expertise needed to address operations scalability.
• Consumer behavior shifts and their implications for players, list of end-users, and their consumption analysis.
• Key drivers, restraints, opportunities, and emerging trends impacting the market growth.
• Value chain analysis (list of manufacturers, distributors, end-users, and average profitability margins).
• Strategic market analysis, recommendations, and future headways on crucial winning strategies.